Cookie Policy

Last updated: November 7, 2024

What Are Cookies

Cookies are small text files that are stored on your computer or mobile device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our site.

SwitchWise MoveMaster uses cookies to enhance your browsing experience, improve our services, and provide personalized content. This policy explains what cookies we use, why we use them, and how you can manage your cookie preferences.

Cookies contain information that is transferred to your computer's hard drive or mobile device storage. They help us recognize your device and store some information about your preferences or past actions on our website.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled in our systems. They include:

  • Session Management: Cookies that maintain your session state and ensure secure navigation through our website.
  • Security Cookies: Cookies that help protect against fraud, unauthorized access, and other security threats.
  • Load Balancing: Cookies that distribute website traffic across our servers to ensure optimal performance and reliability.
  • Authentication: Cookies that remember your login status and maintain secure access to protected areas of our website.
  • Form Data: Cookies that temporarily store form information to prevent data loss during navigation.

Analytics Cookies

We use analytics cookies to understand how visitors interact with our website and improve our services:

  • Page View Tracking: Cookies that track which pages are visited most frequently to understand popular content and user interests.
  • User Journey Analysis: Cookies that analyze how users navigate through our website to improve site structure and user experience.
  • Performance Monitoring: Cookies that monitor website loading times, error rates, and technical performance metrics.
  • Traffic Sources: Cookies that identify how users found our website, including search engines, referral sites, and direct visits.
  • Device Information: Cookies that collect information about devices and browsers used to access our website for optimization purposes.
  • Geographic Data: Cookies that provide general location information to deliver region-appropriate content and services.

Preference Cookies

These cookies remember your choices and preferences to provide a personalized experience:

  • Language Settings: Cookies that remember your preferred language and regional settings for consistent experience across visits.
  • Cookie Consent: Cookies that store your cookie preferences and consent choices to avoid repeated prompts.
  • Form Auto-fill: Cookies that remember form field preferences and auto-fill information for returning visitors.
  • Display Preferences: Cookies that remember your preferred website layout, font size, and accessibility settings.
  • Contact Preferences: Cookies that store your communication preferences and contact method choices.

Marketing Cookies

These cookies are used to deliver relevant advertisements and track marketing campaign effectiveness:

  • Advertising Personalization: Cookies that help deliver advertisements relevant to your interests and previous website interactions.
  • Campaign Tracking: Cookies that measure the effectiveness of our marketing campaigns and advertising efforts.
  • Retargeting: Cookies that enable us to show relevant advertisements on other websites you visit.
  • Social Media Integration: Cookies that enable sharing of content on social media platforms and track social media interactions.

How We Use Cookies

We use cookies for the following legitimate purposes:

  • Website Functionality: Ensure our website works properly, securely, and efficiently across different devices and browsers.
  • User Experience: Remember your preferences, provide personalized content, and improve navigation and usability.
  • Performance Analytics: Understand how visitors use our site, identify popular content, and optimize website performance.
  • Security Protection: Detect and prevent fraudulent activity, unauthorized access attempts, and other security threats.
  • Service Improvement: Analyze user behavior patterns to enhance our services, develop new features, and fix technical issues.
  • Communication: Deliver relevant information, service updates, and marketing communications based on your interests.
  • Legal Compliance: Meet regulatory requirements and maintain records as required by applicable laws and regulations.
  • Business Operations: Support our business operations, including customer service, technical support, and service delivery.

Third-Party Cookies

Some cookies on our site are set by third-party services we use to enhance our website functionality:

  • Google Analytics: Helps us understand website traffic patterns, user behavior, and content performance to improve our services.
  • Content Delivery Networks: Improve website loading speed, reliability, and global accessibility through distributed content delivery.
  • Customer Support Tools: Enable live chat functionality, support ticket management, and customer service communications.
  • Payment Processing: Facilitate secure payment processing and transaction management for our services.
  • Email Marketing: Support email campaign delivery, tracking, and subscriber management for our marketing communications.
  • Social Media Platforms: Enable social media sharing, integration, and tracking of social media interactions.

These third parties have their own privacy policies governing their use of cookies and data collection practices. We encourage you to review their policies to understand how they handle your information.

Managing Your Cookie Preferences

You have several options for managing cookies and controlling your privacy preferences:

  • Cookie Banner: Use the cookie banner that appears on your first visit to our website to set your initial preferences and consent choices.
  • Cookie Customizer: Access our cookie preference center to selectively enable or disable different categories of cookies based on your preferences.
  • Browser Settings: Configure your web browser to block, delete, or manage cookies according to your preferences and privacy requirements.
  • Opt-Out Tools: Use industry-standard opt-out tools and services to manage analytics and advertising cookies across multiple websites.
  • Privacy Extensions: Install browser extensions and privacy tools that provide additional control over cookie management and tracking prevention.
  • Mobile Settings: Adjust privacy settings on mobile devices to control cookie behavior in mobile browsers and applications.

Please note that blocking certain cookies may impact your experience on our website and limit some functionality. Essential cookies cannot be disabled as they are necessary for basic website operation.

Cookie Retention and Expiration

Different cookies have different retention periods based on their purpose and legal requirements:

  • Session Cookies: Automatically deleted when you close your browser or end your browsing session.
  • Short-term Cookies: Expire within 24 hours and are used for temporary functionality and security purposes.
  • Medium-term Cookies: Retained for 30 days to 12 months for preference storage and user experience optimization.
  • Long-term Cookies: Retained for up to 2 years for analytics, performance monitoring, and long-term trend analysis.
  • Persistent Cookies: Remain until manually deleted or until their specified expiration date, typically used for user preferences.

You can view and manage individual cookie expiration dates through your browser's cookie management tools.

International Data Transfers

Some of our cookie-related data processing may involve transfers to countries outside your jurisdiction. We ensure appropriate safeguards are in place:

  • Adequacy Decisions: We work with service providers in countries recognized as providing adequate data protection.
  • Standard Contractual Clauses: We use approved contractual frameworks to ensure appropriate protection during international transfers.
  • Privacy Shield: We work with US-based service providers that participate in recognized privacy frameworks.
  • Binding Corporate Rules: Our partners implement internal policies that ensure consistent protection across their global operations.

Children's Privacy

Our website and services are designed for business customers and are not intended for children under 16 years of age. We do not knowingly collect personal information or use cookies to track children. If we become aware that we have collected information from a child, we will take steps to delete it promptly and disable related cookies.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, services, or applicable laws. We will notify you of significant changes by:

  • Website Notice: Posting the updated policy on our website with a new effective date and prominent notification.
  • Email Notification: Sending email notifications to registered users for material changes that affect cookie usage.
  • Cookie Banner Update: Updating our cookie banner to reflect new cookie categories or usage practices.
  • Policy Comparison: Providing a summary of changes to help you understand what has been modified.

We encourage you to review this policy regularly to stay informed about how we use cookies and protect your privacy.

Contact Us

If you have questions about our use of cookies, need assistance with cookie management, or want to exercise your privacy rights, please contact us:

We are committed to addressing your cookie-related concerns promptly and providing clear guidance on managing your privacy preferences.